Oakley wanted me to bring new ideas and a different perspective to their team. My concept was to move away from the busy collage-style catalog layouts to a clean design, which celebrated the quality of the apparel and design of the new line. The brochure layout features a double gate fold, which gives a good clean look at the apparel. My role was concept, design, and art direction, including location and studio shoots and overseeing retouching. The female model was shot in Orange County. I traveled to Mexico to work with photographer Nick Miramontes, and we shot Ricky Barnes in action.
Creative Director: Paul Schulte
Photographer: Nick Miramontes