Uber introduced Uber Money in October of 2019. A financial product to help customers manage their money. This project was a beautiful collaboration of many talented people on Ubers brand experience team.
My role was translating the brand concept and design, into a unique and conceptual photographic approach. I was responsible for the art direction and ultimately shot and colour graded the images due to time constraints of the launch.
Credit: Joan Pons, Braz de Pina
Credit: Braz de Pina
Brand Experience Team. Lead by Creative Director Peter Markatos
Lead brand designer
Braz de Pina
Art director, Brand designer and Project Manager
Art director, photographer, color grading
Brand product design lead